Xenopic

Create a Campaign

A campaign is four simple pieces: a creative, reach-band targeting, a daily rate, and a total budget that caps your spend. Build it in the Advertiser Studio, launch it for review, and it goes live on opted-in creators once approved. Here is the full walkthrough.

Your spend is always capped

A campaign can never run past the total budget you set. Spend accrues against that ceiling, and the moment it is reached your ad comes down on every creator. You are billed by verified display time, not clicks — and during the current preview phase, budgets are reserved, not actually charged.

1. Design the creative

Your ad is composed server-side into a clean banner, so the preview you see is exactly what shows on a creator's profile. You control:

  • Background — pick a gradient preset (Aurora, Sunset, Ocean, and more) or go transparent so the creator's own banner shows through behind your text.
  • Headline — your big line (up to 42 characters).
  • Subtext — an optional supporting line (up to 56 characters).
  • Call-to-action / URL — an optional short CTA or link, like Learn more or wallet.xyz (up to 28 characters).
  • Image — optionally paste an image URL to show as an inset alongside your text.
  • Text theme and alignment — light or dark text, left or center.

Every ad is automatically marked Sponsored, so creators and their audiences always know it's an ad.

Start from a template

Don't start from a blank canvas. Pick a template — Bold, Sale, Launch, or Minimal — to seed the background and copy, then tweak the words to fit your offer. The live preview updates as you type.

2. Target by reach band

Choose which creators can pick up your ad by selecting one or more reach bands — audience-size tiers from smallest to largest:

BandAudience size
MicroSmallest reach
Small—
Mid—
Large—
WhaleLargest reach

Select every band you'd like to appear in. Your ad only surfaces to creators whose reach falls inside a band you've targeted. See How reach works for how a creator's band is determined.

3. Set a daily rate and a capped budget

Two numbers control your spend:

  • Daily rate (per creator) — what each creator can earn per day for showing your ad, scaled by their reach. A higher rate makes your campaign more attractive to creators, so it spreads to more banners.
  • Total budget — the hard ceiling for the whole campaign across all creators.

The Studio estimates how far your money goes: roughly total budget ÷ daily rate creator-days. When the budget is used up, the campaign automatically flips to exhausted and the ad comes down everywhere — you simply add budget to relaunch, keeping your creative and targeting.

You cannot overspend

The total budget is enforced, not a suggestion. Spend is tracked against it continuously and the campaign stops itself the instant the cap is hit. There is no way for a campaign to run past the budget you set.

4. Launch and pass review

When you launch, your campaign is submitted for review before it can serve. This is our moderation step — it keeps the network safe for the creators hosting your ad.

You can also Save draft to keep working and launch later.

Campaign lifecycle

Every campaign moves through these states:

  1. draft — saved but not submitted.
  2. pending_review — awaiting moderation after you launch.
  3. active — approved and live, serving on matching creators.
  4. paused — you paused it; it stops on every creator within a few minutes (the next banner refresh).
  5. exhausted — budget fully spent; the ad has come down.
  6. ended — wrapped up; not showing anywhere.

You can pause and resume an active campaign anytime. Editing a live ad re-composes the creative and sends it back to review before it serves again, so changes are always moderated.

Creators keep their spot

When you pause, the creators showing your ad keep their placement — it returns automatically the moment you resume. They are never charged or penalized; coins are build capacity for creators, never cash, and your advertising budget is entirely separate.

Next steps

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